Definitely best ever Citroen’s advertisement ever is their building located on Champs-Élysées.

With it’s almost surrealistic , modern design the Citroen  building housing a car showroom can easily compete with the other more recognized car manufacturers .
The architect Manuelle Gautrand has come up with the idea of using the brand symbol to construct a structure, to incorporate it within the building as a structural elements of the elevations, structural glazing .
The design is very innovative, fresh and unique, seems as a sculpture curved in between block of flats – the designer compares it also  to a shiny diamond  – which consist of many little “cuts” that resemble the brands logo, multiplied all over the elevation.
Thanks to an extensive use of a glass the showroom is totally open to visitors, and minimalistic character makes it a most desirable space for exhibition and presentation of the brand newest achievements.
The structure must have been quite a challenge to build from a technical and a stylistic  point of view if you take into account the surrounding neighbouring buildings on the historic avenue of Paris.
The interior has been designed in a very minimalistic style,  main colour scheme is white , all the finishes are smooth and shiny laminate coatings with the red and black colour accents and a major internal feature is a circular  car lift/platform at a few floor levels .
The building is standing out of the adjoining buildings and perfectly emphasizes both , architect’s and the investor’s ideas.

PARIS – THE LOUVRE PYRAMID (Pyramide du Louvre)

One of the most spectacular landmarks of Paris after Eiffel Tower, is the Pyramid surrounded with few smaller pyramids , located at the main courtyard of the most famous museum of Paris – Louvre musem.                                                                            

The large, glass and steel pyramid was designed by famous japaneese architect L.M.Pei, as the new  entrance with much bigger capacity of visitors, leading to the underground of the main courtyard , sort of a lobby, the hall with a spiral stairs, the lift in the center and finally to that great monumental museum.

                                                                                                                                                                                                                                                   The Structure have been comissioned by the french president   François Mitterrand  in 1984 , and was a subject of many discussions between equally fanatic,  the opponents and the  believers of the architect’s futuristic idea.

One can understand why  the discussons were so zealous ; the monumental building of Louvre from the period, required a really grand entrance to the building, on the other hand it had to be quite obscure, not to cover up the existing palace and the glass and steel mixture was the perfect solution – now many architects consider the Pyramid a really innovative design  at those times and everyone agrees that it sorted out the problem with the entrance to Louvre, once and forever.

The shape of a pyramid was from ancient time a symbol of tribute, of something great, sort of a pro – naos, introduction  to the further exploring, to  the most precious treasures .

The designed pyramid of  louvre consists of exactly 666 panes of glass, and that number was often associated with the satanistic cult. This matter was also mentioned in  Dan Brown‘s ” Davinci Code“, where the number was connected with the masonic lodge  and also that on of the smaller  pyramides, the inversed one,  is pointing the location of holy grail.

Despite alll myths and legends about construction, location and meaning of the pyramids of Louvre , they are undoubtedely one of the most beautyful and famous skylights in the old continent.